Colorado Springs Military Newspaper Group

Schriever Sentinel

Into the deep blue sea … of social media

Commentary by Staff Sgt. Patrice Clarke

50th Space Wing Public Affairs

My mother is on Facebook. Yes, I said it … the woman who can’t set the time on her DVD player without having the offended machine shoot angry DVD’s at her is now able to poke, prod and update at her leisure. I tell you this only to say that if you haven’t heard of social media, you’re probably living at the bottom of the sea.

There is resounding evidence that Air Force members are using social media with great abundance. According to the Air Force Social Media Use Survey, 69 percent of Airmen use YouTube, 48 percent of Airmen use MySpace and 50 percent of Airmen currently participate on Facebook. There are also numerous Airmen out there “tweeting,” blogging and photo sharing.

As a public affairs professional, I am all for this. We want more Airmen empowered to be the spokespersons for the Air Force. Gone are the days when only the commander or senior enlisted members were the ones telling folks about what’s going on in the Air Force.

With this empowerment comes responsibility. With the world just a Facebook friend away, Airmen need to know that what they put on these social media Web sites are looked at … a lot.

Just ask the young U.S. Air Force Academy cadet whose roommate taped him dancing after class his sophomore year. That video received more than 500,000 different views on YouTube but then it really got viral. CNN worldwide picked up the story and did a feature on the dancing cadet. This same cadet even got a shout out from the Secretary of Defense Robert Gates, during his Air Force Academy graduation.

The then cadet was embarrassed by the attention his dancing skills received, even though it in no way showed the Air Force in a disparaging light. Airmen must remember that they are military members at all times. The things you post on these sites can always be linked back to you … and the fact that you’re a military member.

Remember, this Air Force is pretty small and you are a representative of the Air Force 24/7. There is a good chance that even though your immediate supervisor isn’t one of your Facebook friends, one of his friends probably is.

Social media isn’t rocket science. If at any point you are worried about what your mom, or your supervisor, or your commander would say about a post, blog, picture or tweet … don’t post it. The internet is everlasting, once posted; it’s out there for everyone to see, to include our adversaries forever. Though you may think that you’re just telling 549 of your closests Facebook friends that you are flying out from your deployed location at 9 a.m. and you have a layover in Germany before flying out again three hours later, you’ve also just given out vital operational security information to those 549 friends and all of their friends as well.

You may think you’re just letting everyone know so they can have the bells and whistles ready for your return, but in reality, you just put all the other redeployers lives in jeopardy as well.

Social media isn’t going anywhere. With the technological advances that occur every day, you can rest assured that Facebook, Twitter and all those other sites are just the beginning of an information evolution. With every Airman being a spokesperson these sites help our ultimate goal of telling the Air Force story. Airmen just need to remember that they can tell the story, the smart, secure way.

Learn more about how public affairs uses social media to tell the Air Force story during the Schriever Air Force Base Cyber Awareness Day Aug. 19.

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